Why choose us
We exist to improve your sales and ROI
That’s why we are called “Applied” Web Analytics. We don’t just look at the numbers, we tell you what those numbers mean. This knowledge gives you the power to make changes that make a significant difference to your sales, lead generation or ROI. In fact, we’re so confident that our techniques make a difference that we’ll refund your money if you see no change. That’s the unique AWA guarantee.
We’re easy to work with
As business owners ourselves, we have sat in your seat and know the issues. We understand the constraints of budgets, people and resources, so we listen and work with you to develop a realistic programme of improvements with achievable commercial goals.
We don’t use confusing jargon, just plain speaking, straightforward reports, graphs and sensible recommendations.
We understand multi-channel retailing
Home shopping is a specialist industry and we know it from A-Z. By understanding the whole picture from catalogue circulation plans to database segmentation to warehouse pick waves, we can put our findings in context and make meaningful suggestions right from the start.
We fit in with your other suppliers
We are independent and only specialise in web analytics and web testing services, so we have no axes to grind or empires to build. We will work happily with your existing partners with the common aim of getting better results from your web site
We pride ourselves on giving you independent advice – if we think you should spend money on redeveloping your website or increasing spend on Pay Per Click campaigns, it will be because this will be in your best interest, not ours.
We come with a complete toolbox
Our approach to data analysis tools is common sense. We don’t insist dogmatically on using one , we use the tool that’s the best for the job. That’s why we work with a range of tools such as heatmaps, analytics, usability sessions and so on, and are constantly reviewing new tools as they become available.
Times change, media changes, but customers do not and they still respond to the basic principles of direct marketing – emphasising customer benefits, segmenting your audience, creating unique offers for different segments, constantly testing and measuring. These are the new tools for a new media. However, it’s not the tool that matters, but how it’s applied and the insight it brings.
We’re flexible
We have a range of services to make a difference to your website, whatever stage of development you are at.
Our packages are designed to be transparent and offer good value, but we are also happy to tailor a bespoke package to suit your exact needs.
We give something back
5% of all profits are given to non-profit organisations, currently ‘Our Celebration’, a York-based charity that provides training and recovery support to those with mental health problems.
We also give our time free of charge to help charities. Once a month we offer a free Google Analytics Set Up (worth £750), and any bona fide charity can apply. In addition we give every one of our staff up to ten days’ leave a year to spend working free of charge with local charities and not-for-profit community projects.
