Services
With AWA you can cherry-pick our services so that you only pay for what you need. You can chop and change as often as you wish, and we also offer economical packages of services, to save you money.
The services you need will depend, to some extent, on the maturity of your project and your own in-house resources. Below are details of the main services we can provide, and we’re always happy to give advice on which services will add the most value to your business.
Flexible services to suit your needs
AD HOC Services
Ongoing Services
FREE Google Analytics healthcheck
Although Google Analytics are easy to download, they’re not easy to configure and could even give you misleading information. Are all the pages tagged? Have you got filters and funnels set up? Can you report on the what people are searching for on your site? Are the data and reports presented in a way that your team can easily understand, and use to take action? And are the goals clear? Don’t make expensive mistakes. If you’re going to use your web analytics to make important decisions, then make sure it’s set up correctly. Our free health check gives you peace of mind..
Get your FREE healthcheckAnalytics set-up
Although the majority of commercial websites have installed Google Analytics, it’s never too late to start getting analytics working for you. Our team of Google-approved analytics experts have installed and configured Google Analytics for large numbers of clients. They understand that aside from the basic configuration, each client requires the tool to capture different data, measure different goals and be configured to match your business objectives. As well as setting up Google Analytics for you, we’ll also install customer survey tools to ensure that you are getting direct feedback from your online visitors as to what they think of your website and what you need to improve.
KPI workshop
Every business is different and this service is a great way to make sure your Web Analytics programme is the best for your needs. In it we discuss your business objectives, and agree Key Performance Indicators for your website, against which future success can be measured. If there are any gaps in the capability of the tools we reconfigure them or develop bespoke code. We then create your own website reporting dashboards, including all the reports and graphs we need to monitor for your business all in one place, and constantly updated. Available free as part of the Gold and Platinum packages.
One-off analytics project
For some of our clients, using AWA for a one-off analytics project makes real sense. You may want to ‘dip your toe’ and see what difference an analytical approach to your website makes, or you may have specific issues you want our help in tackling. Examples of one-off projects include improving results from on-site search, optimising your top landing pages, reducing fallout during the checkout process or increasing average order value. Call us to discuss what your issues are, and we’ll put together a proposal, free of charge.
Analytic packages and ongoing consultancy
Many of our clients retain AWA on an ongoing basis, because they have seen a big return by using analytics. They have found that obtaining
increased value from their website is a continuous improvement. It’s a partnership that brings extra value because we use a range of tools -
quantitative and qualitative – and can provide a full service from an experienced team of analyst designers, copywriters and developers. We are
constantly evaluating tools and techniques and an ongoing consultancy allows you to benefit from far more resources than are typically
available in-house.
Applied Web Analytics provide a range of analytics packages to suit every client.
| KPI Workshop | Dedicated analyst | Creative resource | Status meeting | Usability tests | Website split-tests | Review & planning | Competitor review |
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Choose a package to suit your budget or even design your own bespoke AWA package
Training
If you want to build up your in-house analytic skills, we can help. There are a lot of resources available on web analytics, but nothing beats face-to-face instruction on how your business can use web analytics to your advantage. Talk to us about your needs, and we’ll design a bespoke training session to fit. Training proposals and estimates are free of charge.
Contact us TODAYTechnical support
This is a great support service if you prefer to handle all your web analytics in-house. Occasionally, your team will come up against a technical problem that just plain stumps them. We offer Pay-as-you-go incident bundles. Each problem solved is an incident, so you only pay for what you need, when you need it. To access the service, simply phone the incident helpline number that you’re given when you buy a bundle, and we’ll get you going again.
Competitive Monitoring
Staying ahead of the competition is as vital in the online as the offline world. The pace of change is frightening, and you need to know what new online marketing forms your competitors are trialling. We provide a competitor review service that covers benchmarking your website metrics against industry averages, mystery shopping, news monitoring, competitors’ keywords and referral traffic as well as product range and pricing/offers. We’ll report to you on a monthly basis and tell you where the opportunities lie to steal a march on your rivals.
