Packages
Web analytic packages
You can buy any of our analytic services on an ad hoc basis. However, it’s much more economical to purchase a package of services, and we offer a range to suit all budgets.
| KPI Workshop | Dedicated analyst | Creative resource | Status meeting | Usability tests | Website split-tests | Review & planning | Competitor review | |
|---|---|---|---|---|---|---|---|---|
| workshops per year | days per month |
days per month |
meetings per year |
sessions per year |
tests per month |
meetings per year |
ongoing service | |
| Bronze | - | 2 | 0.5 | 12 | 1 | - | 1 | - |
| Silver | - | 3 | 2 | 12 | 2 | 1 | 1 | - |
| Gold | 1 | 4 | 3 | 18 | 3 | 1.5 | 1 |  |
| Platinum | 1 | 5 | 5 | 24 | 6 | 2 | 1 |  |
| Bespoke | Contact us to choose your own tools and services and we'll work out your discount. | |||||||
Whichever package you pick, you’ll be getting first class service from a highly experienced and focussed team. Above all, you’ll find it really easy to make decisions about your website that will improve your sales, leads or donations. Web analytics work because it’s solid reliable data.
Clients who have used our services
have seen a dramatic difference in sales.
You can too – we guarantee it.
Summary of services included in the packages:
KPI (Key Perfomance Indicators) workshop
This key meeting is essential to embed the web improvement process into your organisation. At this meeting, we discuss your business objectives, and agree Key Performance Indicators for your website. against which future success can be measured.
If there are any gaps in the capability of the tools we reconfigure them or install new ones. We then create your own website reporting dashboards, including all the reports and graphs we need to monitor for your business – all in one place, and constantly updated.
Dedicated analyst
When you buy one of our packages you’ll get a Web analyst dedicated to your understanding your business, your visitors, the workings of your website and the business objectives you are trying to achieve.
Your analyst will focus on key issues on your website, such as why certain traffic sources are converting poorly, why your customer satisfaction is low for certain tasks your visitor have come to your website to achieve or why the bounce rate on key pages is lower than the others.
Our analysts are skilled in using the full range of analytic tools, including Google Analytics, usability tests, split-tests, customer surveys and heat maps, and utilize their experience to always deliver actionable insights.
Creative resource
Some of our clients have sufficient internal resources to turn our recommendations into new landing pages, improved copy, a better layout or make changes to their shopping carts.
For those that don’t have these skills in-house, we have a team of experienced designers, copywriters and photographers who understand how to make a landing page or product page achieve far higher levels of conversion.
This means we can deliver everything you need to improve conversion and boost sales.
Status meetings
These regular review meetings are short, sharp and focussed, designed to give you a quick snapshot of what’s working well on your website, and what areas need to be tuned up. They are a very effective use of your time, as they allow you to make fast decisions for better results.
Usability sessions
Depending on the package you opt for, we will run a number of usability sessions on your website or possibly just a particular section.
Usability sessions are vital in getting a richer picture as to how visitors are experiencing your site. Since we use remote testers there is no chance of the facilitator ‘biasing’ their response which can occur in traditional face-to-face sessions.
We also use usability tests before deploying large scale changes to your website, where split tests would be over-complicated, to ensure that this change will result in better results and higher levels of customer satisfaction.
See our guide to usability sessions
Website split-tests
This service can produce really remarkable results. Even small changes to the creative work can result in big changes to sales, leads or donations.
With our team of specialist copywriters and web designers, we can create two versions of the same page and test one against the other.
We present the results of those tests in an easy-to-understand format so you can very quickly start to improve the performance of your site.
Review & planning meetings
This major review, held once a year is where we look back at the major achievements and issues. The material prepared and presented by AWA, and is designed to quickly communicate learnings and recommendations for the coming year.
The whole team should attend this meeting, so that the unique knowledge can be shared and acted on in the future.
Competitor review
Staying ahead of the competition is as vital in the online as the offline world. The pace of change is frightening, and you need to know what new online marketing forms your competitors are trialling.
We provide a competitor review service that covers benchmarking your website metrics against industry averages, mystery shopping, news monitoring, competitors’ keywords and referral traffic as well as product range and pricing/offers.
We’ll report to you on a monthly basis and tell you where the opportunities lie to steal a march on your rivals.
Clients who have used our services
have seen a dramatic difference in sales.
You can too – we guarantee it.
