Case studies
Blink Retouching - leads up by 423%
“We're picking up new clients left right and centre.”
Rolawn Direct - best year ever
“We have definitely seen an improvement in performance, and we would certainly not be achieving those kind of results without AWA.”
Buttonbag - launch success
“AWA helped us get a massive impact from a minute budget.”
Blink Retouching - leads up by 423%
Blink Retouching used AWA for a full strategic review to help them re-position the business to tap into the global market for professional digital image retouchers.
The review included pinpointing the customer benefits to develop the brand and analysing every aspect of the web offering, from functionality, copy and design to SEO (Search Engine Optimisation) and PPC (Pay Per Click). We also worked with Blink to set measurable goals, such as visits to the ‘Contact Us’ page, and monitored these using Google Analytics to constantly improve performance.
In the first 6 months, leads generated were 423% higher than the previous year, with sales leads from all over the world, and the business is going from strength to strength.
Managing Director Mark Jenner, said: AWA made a real, practical difference. I would highly recommend them to anyone who is serious about wanting
to grow their business.
We can help you increase internet enquiries and web sales just like these happy customers, find out how
Rolawn Direct - best year ever
As Britain's leading lawn specialists, Rolawn wanted to ensure it was at the forefront of web developments.
They also wanted to work with
specialists they could trust. I knew Dan when he headed up Bradshaw's, a similar multi-channel business to ours. With his background and
experience I knew he would have the knowledge and expertise to really do the job
said Cedric McMillan, Sales and Marketing Director at Rolawn.
AWA conducted a complete review of Rolawn's internet position, which included an e-commerce site, a specialist site and a corporate site. At the end, Rolawn had a very clear list of priorities, with specific action plans, costs and deadlines.
We knew exactly what we were doing and where we were going
enthused Cedric. The management were also very impressed at Dan's team-centred approach. He wants to work with you, not tell you what to do,
and he's very flexible and approachable
.
Since then, the company has acted on AWA's recommendations and is still using the plans to help drive the business forward. Cedric is delighted with the progress and says Rolawn have definitely seen an improvement in performance, and the company would not be achieving these results without AWA.
Buttonbag - launch sucess
Buttonbag, an e-retailer of craft kits for children, is a small player in a big market.
Their budget has to deliver a big bang for every buck, so when they needed a new website they cherry-picked the services they needed. AWA installed Google Analytics and iPerceptions and used this knowledge to develop the specification for the website.
AWA also conducted a competitor review to make sure the new website would offer more, and oversaw the tendering process and supplier selection. The new website has just gone live, and early signs are that that sales are significantly up compared with the old Buttonbag site.
It's now on target to achieve ambitious targets for growth Buttonbag's Director Sarah Duchars said
AWA were brilliant. Every penny we spent was well worth it. We had a miniscule budget, but felt we were treated exactly the same as a big
blue chip client.
| KPI Workshop | Dedicated analyst | Creative resource | Status meeting | Usability tests | Website split-tests | Review & planning | Competitor review |
|---|
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