Jim Sterne is one of the few elder statesmen of the web analytics world. Author, consultant, founder of the Emetrics summits and co-founder of the Web Analytics Association, Jim has been active in this field for over 25 years; his first book “Customer Service on Internet” was published in 1996. (more…)
Posts Tagged ‘web analytics’
Making web analytics a continuous process
Vlad and Gus, forensic web analysts from the Web Detective Agency, are sitting in a canal-side café. Vlad is downcast after a tough meeting with a client.
Posted in Conversion rate optimisation
How to select website KPIs
Vlad and Gus, forensic web analysts from the Web Detective Agency, are in the office working out how to create some KPIs that will match their clients’ business objectives. (more…)
Posted in website KPIs
Advanced Web Metrics with Google Analytics – a brief review
It’s 8.20am and Gus of the Web Detective Agency is first into the office. There he finds his boss, Vlad, head on his arms, asleep at his deck. (more…)
Posted in How to use Google Analytics
Tracking offline campaigns in Google Analytics
Vlad and Gus, forensic web analysts from the Website Detective Agency, are flicking through one of their clients’ catalogues. Their client has asked them to recommend ways to track the impact of offline campaigns in Google Analytics. (more…)
Posted in How to use Google Analytics
Setting website goals – part 3
The Press Business of the Year Awards
Applied Web Analytics were delighted to be a Finalist in the Science and Technology category of The Press’s Business of the Year Awards. This category, sponsored by Science City York, was heavily contested and featured well-established businesses. (more…)
Posted in Company News
Setting website goals – part 2
Vlad and Gus, forensic web analysts from the Web Detective Agency, are reviewing the performance of one of their clients’ email marketing campaigns.
Gus: Their results just get better and better. Open rates are up, clickthrough rates up and so is the number of orders generated from each email. (more…)
