Posts Tagged ‘web analytics’

It’s nice when nice people say nice things about you

We’ve been working with Bettys and Taylors of Harrogate for over a year now, helping them boost their conversion rate, as well as embedding web analytics into their business culture. We’ve done this through a mixture of usability testing and deep-dive analysis on their products and categories -  see our other post on online merchandising.

When we asked them what they thought about working with us, well, we were chuffed to hear what they had to say.

So we’ve put together a little video clip of what Tamsin Daniel, Head of Marketing at Bettys had to say about us.

YouTube Preview Image

 

If you’d like to get the results that Bettys are now enjoying, give us a call on 0800 990 3580 or email info @ appliedwebanalytics.com

Posted in Company News

Step-by-step guide to online merchandising

Supermarkets spend a lot of time and resources researching the best way to lay out their stores. They know which of their product categories are the most successful, and position these categories at significant points in our shopping journey.

 

E-commerce websites can also benefit from this form of merchandising. (more…)

A-Z of E-commerce websites

Ever wondered if there is anything you’ve missed? Well here’s a roundup of 26 top things to get right on any e-commerce website. You’d be surprised how many top retailers don’t complete the list. How do you score? (more…)

Posted in E-commerce

If I only had £1,500 to improve my e-commerce website ..

Not everyone’s got piles of cash to spend on improving their website, so in this post I go through what I would do if I only had £1,500 to make quantifiable improvements to my (fictitious) e-commerce website. (more…)

Cleaning up Google Analytics using Query Parameters Part 2

Vlad and Gus, forensic web analysts from the Web Detective Agency, have just been watching a video tutorial on cleaning up Google Analytics. (more…)

Cleaning up Google Analytics using Query Parameters Part 1

Vlad and Gus, forensic web analysts from the Web Detective Agency, are discussing ways to make their clients’ website data more readable. Vlad has just made a suggestion. (more…)

Facebook for business – the why and the how

Gus and Vlad, forensic web analysts from the Web Detective Agency, discussing what is an ‘engaged’ website visitor. Vlad is not sure he understands. (more…)

Posted in Social media

Report on first Web Analytics Wednesday Manchester

Applied Web Analytics sponsored the inaugural Web Analytics Wednesday Manchester, which took place on Wednesday 16 June 2010 at Revolution Deansgate.

We were lucky to have some great presentations from Phil Pearce on blackhat analytics as well as an update from Vicky Brock, Board Member of the Web Analytics Association, about the newly launched certification process.

Vicky Brocky and Lawrence Dyson

Phil Pearce’s insightful presentation on blackhat web analytics is available here, as well as other photos from the meeting.

Our next meeting is scheduled for Wednesday (no surprises) August 18th, at a venue to be confirmed.  If you are interested in coming along, you can sign up here. You can also take part in discussions and get updates from the WAW Manchester LinkedIn group as well as use the #wawmanchester hashtag on Twitter.

We are always looking for speakers and co-sponsors for future events, so if you are interested contact Dan on 0800 990 3580 or email dan@appliedwebanalytics.com