Posts Tagged ‘web analytics’

Facebook for business – the why and the how – 15. July, 2010

Gus and Vlad, forensic web analysts from the Web Detective Agency, discussing what is an ‘engaged’ website visitor. Vlad is not sure he understands. (more…)

Posted in Social media

Report on first Web Analytics Wednesday Manchester – 21. June, 2010

Applied Web Analytics sponsored the inaugural Web Analytics Wednesday Manchester, which took place on Wednesday 16 June 2010 at Revolution Deansgate.

We were lucky to have some great presentations from Phil Pearce on blackhat analytics as well as an update from Vicky Brock, Board Member of the Web Analytics Association, about the newly launched certification process.

Vicky Brocky and Lawrence Dyson

Phil Pearce’s insightful presentation on blackhat web analytics is available here, as well as other photos from the meeting.

Our next meeting is scheduled for Wednesday (no surprises) August 18th, at a venue to be confirmed.  If you are interested in coming along, you can sign up here. You can also take part in discussions and get updates from the WAW Manchester LinkedIn group as well as use the #wawmanchester hashtag on Twitter.

We are always looking for speakers and co-sponsors for future events, so if you are interested contact Dan on 0800 990 3580 or email dan@appliedwebanalytics.com

Posted in Company News

Social Media Metrics by Jim Sterne: A book review – 2. June, 2010

Jim Sterne is one of the few elder statesmen of the web analytics world. Author, consultant, founder of the Emetrics summits and co-founder of the Web Analytics Association, Jim has been active in this field for over 25 years; his first book “Customer Service on Internet” was published in 1996. (more…)

Making web analytics a continuous process – 8. March, 2010

Vlad and Gus, forensic web analysts from the Web Detective Agency, are sitting in a canal-side café. Vlad is downcast after a tough meeting with a client.

(more…)

How to select website KPIs – 15. February, 2010

Vlad and Gus, forensic web analysts from the Web Detective Agency, are in the office working out how to create some KPIs that will match their clients’ business objectives. (more…)

Advanced Web Metrics with Google Analytics – a brief review – 20. January, 2010

It’s 8.20am and Gus of the Web Detective Agency is first into the office. There he finds his boss, Vlad, head on his arms, asleep at his deck. (more…)

Tracking offline campaigns in Google Analytics – 8. January, 2010

Vlad and Gus, forensic web analysts from the Website Detective Agency, are flicking through one of their clients’ catalogues. Their client has asked them to recommend ways to track the impact of offline campaigns in Google Analytics. (more…)

Setting website goals – part 3 – 9. December, 2009

Vlad and Gus, forensic web analysts from the Web Detective Agency, are having a sandwich in the office and doing some online Christmas shopping.

Gus: It’s that time of year I love when I spend all this money online buying stuff;  shame I am not spending it on myself. (more…)