We love that e-commerce is a rapidly evolving sector. The latest tools allow us to achieve much more than was possible even just a couple of years ago. In fact, the tools at our disposal are advancing so quickly that it raises some serious questions: (more…)
Posts Tagged ‘e-commerce’
5 ways e-commerce helps your offline channels
Holmes and Moriarty, Batman and the Joker, online and offline… There’s a popular view that online and offline commerce are arch enemies, no more likely to work together than any of the famous rivals listed above.
This doesn’t have to be the case. (more…)
Posted in E-commerce
Introducing Multi Channel Funnels – Part 1 of 3
Have you ever wondered what leads to a repeat visitor becoming a paying customer? Do some of your marketing activities play a hidden role in bringing customers closer to making a purchase?
Our three part guide introduces Multi Channel Funnels, a powerful new feature in Google Analytics, which gives a new depth of insight into which of your marketing activities have the most influence. Armed with this new data you’ll be able to further optimise your advertising spending and increase your profits!
In this, the first of out three videos, we explain the principles behind Multi Channel Funnels and familiarise you with the new reports available in Google Analytics.
In November and December we’ll publish parts two and three of our series:
Part 2: Understanding how Multi Channel Funnels affects data across your existing analytics reports
Part 3: Beginning to use the new data to increase your profits
We also run a training course in Multi Channel Funnels. If you want to get the very best out of these new tools and ensure that your whole team are up to speed, why not get in touch?
Posted in campaign analysis
Step-by-step guide to online merchandising
Supermarkets spend a lot of time and resources researching the best way to lay out their stores. They know which of their product categories are the most successful, and position these categories at significant points in our shopping journey.
E-commerce websites can also benefit from this form of merchandising. (more…)
Posted in Online merchandising
A-Z of E-commerce websites
Ever wondered if there is anything you’ve missed? Well here’s a roundup of 26 top things to get right on any e-commerce website. You’d be surprised how many top retailers don’t complete the list. How do you score? (more…)
Posted in E-commerce
E-commerce Directors: 7 ways to avoid getting fired
In these troubled times, everyone in the organisation is under pressure to deliver. The online channel is often seen as the saviour of many multi-channel retail businesses, and the E-commerce Director is expected to deliver.
Here’s our 7-point guide to avoiding the brown envelope. (more…)
Posted in E-commerce
