In this post we look at how to improve your profits using Multi Channel Funnels. There’s lots of new data available through this new Google Analytics feature and it’s easy to get distracted. We give you our top tip on where to focus your attention to make money!
If you missed our earlier posts in this series you can find them here:
Have you ever wondered what leads to a repeat visitor becoming a paying customer? Do some of your marketing activities play a hidden role in bringing customers closer to making a purchase?
Our three part guide introduces Multi Channel Funnels, a powerful new feature in Google Analytics, which gives a new depth of insight into which of your marketing activities have the most influence. Armed with this new data you’ll be able to further optimise your advertising spending and increase your profits!
In this, the first of out three videos, we explain the principles behind Multi Channel Funnels and familiarise you with the new reports available in Google Analytics.
In November and December we’ll publish parts two and three of our series:
Part 2: Understanding how Multi Channel Funnels affects data across your existing analytics reports
Part 3: Beginning to use the new data to increase your profits
We also run a training course in Multi Channel Funnels. If you want to get the very best out of these new tools and ensure that your whole team are up to speed, why not get in touch?
Vlad and Gus, forensic web analysts from the Web Detective Agency, are reviewing the performance of one of their clients’ email marketing campaigns.
Gus: Their results just get better and better. Open rates are up, clickthrough rates up and so is the number of orders generated from each email. (more…)
