Multi-variate testing (MVT) or split testing (aka A/B testing) is the most objective ways of evaluating improvements to your web pages. Read the rest of this entry »
Overview of multi-variate testing tools
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Posted in MVT and split testing
A-Z of E-commerce websites
Ever wondered if there is anything you’ve missed? Well here’s a roundup of 26 top things to get right on any e-commerce website. You’d be surprised how many top retailers don’t complete the list. How do you score? Read the rest of this entry »
Posted in E-commerce
E-commerce Directors: 7 ways to avoid getting fired
In these troubled times, everyone in the organisation is under pressure to deliver. The online channel is often seen as the saviour of many multi-channel retail businesses, and the E-commerce Director is expected to deliver.
Here’s our 7-point guide to avoiding the brown envelope. Read the rest of this entry »
Posted in E-commerce
Your new website is losing you money!!!
Your new website hasn’t even launched, but it may have already lost you tens-of-thousands of pounds in sales.
Posted in Conversion rate optimisation
GA v5 Dashboards: Pointless?
So I’ve had the Google Analytics V5 Beta for almost a week now and I’ve had a little bit of time to have a rummage around and there are some great new features to ensure that it’s more than just a face-lift. Read the rest of this entry »
Posted in How to use Google Analytics
If I only had £1,500 to improve my e-commerce website ..
Not everyone’s got piles of cash to spend on improving their website, so in this post I go through what I would do if I only had £1,500 to make quantifiable improvements to my (fictitious) e-commerce website. Read the rest of this entry »
Posted in Conversion rate optimisation
Conversion Thursday Manchester – inaugural meeting
After the success of Conversion Thursday meetings all over Europe, including London and Barcelona, it’s Manchester’s turn. Read the rest of this entry »
Posted in Web analytics events
