It’s 8.20am and Gus of the Web Detective Agency is first into the office. There he finds his boss, Vlad, head on his arms, asleep at his deck. Read the rest of this entry »
Advanced Web Metrics with Google Analytics – a brief review – January 20th, 2010
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Posted in Book reviews, Google Analytics
Tracking offline campaigns in Google Analytics – January 8th, 2010
Vlad and Gus, forensic web analysts from the Website Detective Agency, are flicking through one of their clients’ catalogues. Their client has asked them to recommend ways to track the impact of offline campaigns in Google Analytics. Read the rest of this entry »
Setting website goals – part 3 – December 9th, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, are having a sandwich in the office and doing some online Christmas shopping.
Gus: It’s that time of year I love when I spend all this money online buying stuff; shame I am not spending it on myself. Read the rest of this entry »
The Press Business of the Year Awards – November 27th, 2009
Applied Web Analytics were delighted to be a Finalist in the Science and Technology category of The Press’s Business of the Year Awards. This category, sponsored by Science City York, was heavily contested and featured well-established businesses. Read the rest of this entry »
Posted in Company News
Setting website goals – part 2 – November 23rd, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, are reviewing the performance of one of their clients’ email marketing campaigns.
Gus: Their results just get better and better. Open rates are up, clickthrough rates up and so is the number of orders generated from each email. Read the rest of this entry »
Setting website goals – part 1 – November 13th, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, are just getting on their bikes to begin their journeys home after work. They are discussing one client’s obsession with his conversion rate – from visitors into purchasers.
Gus: I just don’t get it, all Johann talks about is his conversion rate. What is it this month? What was it last month? What are the underlying trends?
The benefits of web analytics – November 3rd, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, are discussing a presentation Vlad is going to give to a prospective client the day after tomorrow.
Gus: What time is the presentation?
Vlad: 10.30am at their offices on Stadhouderskade, near the Marriott.
I am not looking forward to it. When I set up the meeting on the phone with Niel, their Website Manager, he didn’t sound that committed to investing in web analytics. Read the rest of this entry »
Posted in Analytics
What is web analytics? – September 29th, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, have just arrived in the office and Gus is making them both a cup of coffee.
Gus: I left without saying goodbye last night, but you were in deep conversation on the phone.
Vlad: I know. I got an enquiry from the website, so I thought rather than wait around for them to reply to my email, I would give them a call.
Gus: How did you get on ? Read the rest of this entry »
Posted in Analytics
