Vlad and Gus, forensic web analysts from the Web Detective Agency, are sitting in a canal-side café. Vlad is downcast after a tough meeting with a client.
Archive for the ‘Setting goals’ Category
How to select website KPIs – 15. February, 2010
Setting website goals – part 2 – 23. November, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, are reviewing the performance of one of their clients’ email marketing campaigns.
Gus: Their results just get better and better. Open rates are up, clickthrough rates up and so is the number of orders generated from each email. (more…)
Setting website goals – part 1 – 13. November, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, are just getting on their bikes to begin their journeys home after work. They are discussing one client’s obsession with his conversion rate – from visitors into purchasers.
Gus: I just don’t get it, all Johann talks about is his conversion rate. What is it this month? What was it last month? What are the underlying trends?
