Archive for the ‘Google Analytics’ Category

Website KPIs for techies – 23. April, 2010

Vlad and Gus, forensic web analysts from the Web Detective Agency, are examining some website traffic reports from one of their clients. Vlad has spotted a problem. (more…)

A fun way to learn about metrics and dimensions – 23. March, 2010

Vlad and Gus, forensic web analysts from the Web Detective Agency, are in the office, planning a KPI workshop for a new client. Vlad is nervous. (more…)

Advanced Web Metrics with Google Analytics – a brief review – 20. January, 2010

It’s 8.20am and Gus of the Web Detective Agency is first into the office. There he finds his boss, Vlad, head on his arms, asleep at his deck. (more…)

Tracking offline campaigns in Google Analytics – 8. January, 2010

Vlad and Gus, forensic web analysts from the Website Detective Agency, are flicking through one of their clients’ catalogues. Their client has asked them to recommend ways to track the impact of offline campaigns in Google Analytics. (more…)

Setting website goals – part 3 – 9. December, 2009

Vlad and Gus, forensic web analysts from the Web Detective Agency, are having a sandwich in the office and doing some online Christmas shopping.

Gus: It’s that time of year I love when I spend all this money online buying stuff;  shame I am not spending it on myself. (more…)