Jim Sterne is one of the few elder statesmen of the web analytics world. Author, consultant, founder of the Emetrics summits and co-founder of the Web Analytics Association, Jim has been active in this field for over 25 years; his first book “Customer Service on Internet” was published in 1996. (more…)
Archive for the ‘Book reviews’ Category
The Science of Online Forms – 5. February, 2010
Book Review: Forms That Work – Designing Web Forms for Usability by Jarrett and Gaffney
Any book that has a foreword by Steve Krug, author of my all-time favourite website usability book, Don’t Make Me Think, has got my attention.
Posted in Book reviews, usability
Advanced Web Metrics with Google Analytics – a brief review – 20. January, 2010
It’s 8.20am and Gus of the Web Detective Agency is first into the office. There he finds his boss, Vlad, head on his arms, asleep at his deck. (more…)
Posted in Book reviews, Google Analytics
