Jim Sterne is one of the few elder statesmen of the web analytics world. Author, consultant, founder of the Emetrics summits and co-founder of the Web Analytics Association, Jim has been active in this field for over 25 years; his first book “Customer Service on Internet” was published in 1996. (more…)
Archive for the ‘Analytics’ Category
Making web analytics a continuous process – 8. March, 2010
How to select website KPIs – 15. February, 2010
Setting website goals – part 3 – 9. December, 2009
Setting website goals – part 2 – 23. November, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, are reviewing the performance of one of their clients’ email marketing campaigns.
Gus: Their results just get better and better. Open rates are up, clickthrough rates up and so is the number of orders generated from each email. (more…)
Setting website goals – part 1 – 13. November, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, are just getting on their bikes to begin their journeys home after work. They are discussing one client’s obsession with his conversion rate – from visitors into purchasers.
Gus: I just don’t get it, all Johann talks about is his conversion rate. What is it this month? What was it last month? What are the underlying trends?
The benefits of web analytics – 3. November, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, are discussing a presentation Vlad is going to give to a prospective client the day after tomorrow.
Gus: What time is the presentation?
Vlad: 10.30am at their offices on Stadhouderskade, near the Marriott.
I am not looking forward to it. When I set up the meeting on the phone with Niel, their Website Manager, he didn’t sound that committed to investing in web analytics. (more…)
Posted in Analytics
What is web analytics? – 29. September, 2009
Vlad and Gus, forensic web analysts from the Web Detective Agency, have just arrived in the office and Gus is making them both a cup of coffee.
Gus: I left without saying goodbye last night, but you were in deep conversation on the phone.
Vlad: I know. I got an enquiry from the website, so I thought rather than wait around for them to reply to my email, I would give them a call.
Gus: How did you get on ? (more…)
Posted in Analytics
