Vlad and Gus, forensic web analysts from the Web Detective Agency, are having a sandwich in the office and doing some online Christmas shopping.
Gus: It’s that time of year I love when I spend all this money online buying stuff; shame I am not spending it on myself. (more…)
Vlad and Gus, forensic web analysts from the Web Detective Agency, are reviewing the performance of one of their clients’ email marketing campaigns.
Gus: Their results just get better and better. Open rates are up, clickthrough rates up and so is the number of orders generated from each email. (more…)
Vlad and Gus, forensic web analysts from the Web Detective Agency, are just getting on their bikes to begin their journeys home after work. They are discussing one client’s obsession with his conversion rate – from visitors into purchasers.
Gus: I just don’t get it, all Johann talks about is his conversion rate. What is it this month? What was it last month? What are the underlying trends?
Vlad and Gus, forensic web analysts from the Web Detective Agency, are discussing a presentation Vlad is going to give to a prospective client the day after tomorrow.
Gus: What time is the presentation?
Vlad: 10.30am at their offices on Stadhouderskade, near the Marriott.
I am not looking forward to it. When I set up the meeting on the phone with Niel, their Website Manager, he didn’t sound that committed to investing in web analytics. (more…)
Vlad and Gus, forensic web analysts from the Web Detective Agency, have just arrived in the office and Gus is making them both a cup of coffee.
Gus: I left without saying goodbye last night, but you were in deep conversation on the phone.
Vlad: I know. I got an enquiry from the website, so I thought rather than wait around for them to reply to my email, I would give them a call.
Gus: How did you get on ? (more…)
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