Do you know that Google Analytics has changed the way it counts visits? The introduction of Multi Channel Funnels impacted figures including visitors, repeat visits and bounce rates. If you’re unaware of these changes, you’re in danger of being misled by your data and this could be damaging to your profits!
In the second of our three part guide to Multi Channel Funnels we explain these changes and how to account for them.
In December we’ll publish the final part of our series:
Part 3: Beginning to use the new data to increase your profits
Tags: campaign attribution, How to use Google Analytics, multi channel funnels, trouble shooting
