Comments on: Social Media Metrics by Jim Sterne: A book review http://www.appliedwebanalytics.com/blog/social-media/social-media-metrics-by-jim-sterne-a-book-review/ the blog of Applied Web Analyitcs Sun, 18 Sep 2011 19:50:11 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Facebook for business – why and how | Facts and Figures http://www.appliedwebanalytics.com/blog/social-media/social-media-metrics-by-jim-sterne-a-book-review/comment-page-1/#comment-2861 Facebook for business – why and how | Facts and Figures Thu, 15 Jul 2010 16:15:50 +0000 http://www.appliedwebanalytics.com/blog/?p=505#comment-2861 [...] they want to achieve and always be tying the data back to these objectives. We recently produced a book review on Social Media Metrics and Jim Sterne is adamant that just because it’s ‘social media’ [...] [...] they want to achieve and always be tying the data back to these objectives. We recently produced a book review on Social Media Metrics and Jim Sterne is adamant that just because it’s ‘social media’ [...]

]]> By: Sarah C http://www.appliedwebanalytics.com/blog/social-media/social-media-metrics-by-jim-sterne-a-book-review/comment-page-1/#comment-1957 Sarah C Mon, 07 Jun 2010 14:17:16 +0000 http://www.appliedwebanalytics.com/blog/?p=505#comment-1957 That's a great summary Dan! Although I have to say that I personally found the Omniture example a very good guide as to what a B2B organisation is doing. But you’re right in that it was otherwise very B2C focused. I liked the book a lot. It maybe wasn’t as definitive as I expected but then the landscape is shifting so quickly that he would have been a fool to have said 'this is exactly how to measure Twitter/LinkedIn/etc'. That’s a great summary Dan! Although I have to say that I personally found the Omniture example a very good guide as to what a B2B organisation is doing. But you’re right in that it was otherwise very B2C focused.

I liked the book a lot. It maybe wasn’t as definitive as I expected but then the landscape is shifting so quickly that he would have been a fool to have said ‘this is exactly how to measure Twitter/LinkedIn/etc’.

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