Archive for January, 2010

Advanced Web Metrics with Google Analytics – a brief review

It’s 8.20am and Gus of the Web Detective Agency is first into the office. There he finds his boss, Vlad, head on his arms, asleep at his deck. (more…)

Tracking offline campaigns in Google Analytics

Vlad and Gus, forensic web analysts from the Website Detective Agency, are flicking through one of their clients’ catalogues. Their client has asked them to recommend ways to track the impact of offline campaigns in Google Analytics. (more…)