Facebook for business – the why and the how – July 15th, 2010

Gus and Vlad, forensic web analysts from the Web Detective Agency, discussing what is an ‘engaged’ website visitor. Vlad is not sure he understands. Read the rest of this entry »

Posted in Social media

Report on first Web Analytics Wednesday Manchester – June 21st, 2010

Applied Web Analytics sponsored the inaugural Web Analytics Wednesday Manchester, which took place on Wednesday 16 June 2010 at Revolution Deansgate.

We were lucky to have some great presentations from Phil Pearce on blackhat analytics as well as an update from Vicky Brock, Board Member of the Web Analytics Association, about the newly launched certification process.

Vicky Brocky and Lawrence Dyson

Phil Pearce’s insightful presentation on blackhat web analytics is available here, as well as other photos from the meeting.

Our next meeting is scheduled for Wednesday (no surprises) August 18th, at a venue to be confirmed.  If you are interested in coming along, you can sign up here. You can also take part in discussions and get updates from the WAW Manchester LinkedIn group as well as use the #wawmanchester hashtag on Twitter.

We are always looking for speakers and co-sponsors for future events, so if you are interested contact Dan on 0800 990 3580 or email dan@appliedwebanalytics.com

Posted in Company News

Social Media Metrics by Jim Sterne: A book review – June 2nd, 2010

Jim Sterne is one of the few elder statesmen of the web analytics world. Author, consultant, founder of the Emetrics summits and co-founder of the Web Analytics Association, Jim has been active in this field for over 25 years; his first book “Customer Service on Internet” was published in 1996. Read the rest of this entry »

Website KPIs for techies – April 23rd, 2010

Vlad and Gus, forensic web analysts from the Web Detective Agency, are examining some website traffic reports from one of their clients. Vlad has spotted a problem. Read the rest of this entry »

A fun way to learn about metrics and dimensions – March 23rd, 2010

Vlad and Gus, forensic web analysts from the Web Detective Agency, are in the office, planning a KPI workshop for a new client. Vlad is nervous. Read the rest of this entry »

Making web analytics a continuous process – March 8th, 2010

Vlad and Gus, forensic web analysts from the Web Detective Agency, are sitting in a canal-side café. Vlad is downcast after a tough meeting with a client.

Read the rest of this entry »

How to select website KPIs – February 15th, 2010

Vlad and Gus, forensic web analysts from the Web Detective Agency, are in the office working out how to create some KPIs that will match their clients’ business objectives. Read the rest of this entry »

The Science of Online Forms – February 5th, 2010

Book Review: Forms That Work – Designing Web Forms for Usability by Jarrett and Gaffney

Any book that has a foreword by Steve Krug, author of my all-time favourite website usability book, Don’t Make Me Think, has got my attention.

Read the rest of this entry »